Overview
Verbier Freeride Exhibitions & Archives
Identity
The Verbier Freeride Exhibitions & Archives is an independent, non-profit organisation based in, Switzerland. It was established to document and preserve the history and evolution of freeride ski and snowboard. We were approached by the organisation to help develop the visual identity and produce funding proposals to drive the ambitious project forward. After a successful round of fundraising we were briefed to roll-out the identity along with developing the digital archive.
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The initial stage of the brief was focused on creating an identity that represented a trustworthy, reputable organisation and encapsulated the energy and spirit of the freeride sport, to help communicate the core offering of the organisation we shortened the name to Freeride Archives.
We worked closely with the founding members of the organisation to develop the visual identity, the core colour palette was introduced to reflect the provenance of the organisation with supporting imagery treated so that it could be used effectively at scale. The typography is applied with an ordered approach indicative of an archival system. The initial launch was extremely well received with sell-out nights at the organised events.
The next phase of the project involved an audit of stakeholders and participants for the online archive. Working collaboratively with students from the University of Geneva who had implemented the Dublin Core standard we produced a digital eco-system enabling us to explore each individual user journey.
Within the online archive there were multiple users which led to extensive site mapping and UX prototyping, our aim was to open up the archive to become user generated with e-curators and and administrators managing the archive digitally and physically. The result was a fully responsive website that included an interactive archive and timeline that was simple to use, easy to explore and highly engaging.
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