Overview
Mermaid Wellbeing
Identity
Providing luxury holistic health and natural beauty in a stunning location Mermaid Wellbeing is a bijoux Day Spa & Pilates Studio nestled in the West Sussex countryside. We’ve been working with Mermaid Wellbeing since 2014 producing a wide range of design-led solutions across digital, print and video. Having already created the brand identity in early 2015 we refreshed the website and print communications in preparation of the launch of the flagship Day Spa & Pilates Studio.
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The refresh focused on streamlining the existing messaging and communicating the brand philosophy and services more clearly- the introduction of a physical location led to the development of a sub brand and changed some of the core offerings. The colour palette was softened by updating the photography and the introduction of a new online integrated booking and payment system was also implemented.
We’ve produced a range of luxury printed comms that include invitations, gift cards, stationery, and spa menus alongside spacial elements such as branded towels, robes and exterior hand painted signage.
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