A set of illustrations were commissioned to be used across the packaging and wax paper which is used to wrap the produce in-store, due to the small batch approach only the freshest produce is smoked to order leaving very little need for excessive use of packaging materials. A systematic approach was taken toward the label designs allowing blank labels to be marked up with the expiry date, weights and price.

The solid black line is used throughout the identity to frame the produce and divide information with the predominant use of black and white graphic elements, illustrations and photography inspired by the spent oak chips after the smoking.