We were asked to create the identity and provide art direction for The Private Kitchen, a private fine dining company located in Verbier, Switzerland. The identity is quietly understated with attention to detail to reflect the food and table service, with the visual language being accentuated by using intimate photography and subtle printed elements to emphasises the bespoke service provided.
Daniel Guidotti and Andrew Taylor established The Private Kitchen in 2006 and continue to deliver restaurant quality fine dining to their clients in ski chalets, villas and yachts around the world. Having worked in 5* hotels across Europe Daniel teamed up with Andrew, who had previously worked at restaurants such as The Fat Duck, L’Enclume and Sat Bains, after recognising a gap in the market to provide a fine dining restaurant experience in the comfort of your own home.
Art direction of photography and applications of the identity included luxury printed brochures, digital brochures, seasonal menus and company stationery.
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